• 08:50

    • Opening Remarks & Speed Networking

  • 09:00

    • Chair’s Introduction

  • Bill Jones, CEO, Global Village Ltd, UK
  • TOPIC

    • Delivering the Mobile User Experience

  • 09:10

    • What does User Experience Mean in the Mobile World and Who is in Control?

  • Darren Edwards, Head of User Experience and Principal, WHAM, UK, USA

    • + expand

    • Understanding the different components which make up the mobile user experience
    • Who controls the user experience?
    • Discussing recent innovations and best practice examples of UX
    • Uncovering the user expectation of their mobile experience
    • Examining how the mobile approach to user experience differs from other industries
    • What can we learn?
    • Assessing the challenges being faced in creating an all encompassing mobile user experience
  • 09:30

    • Examining the User Experience Influencers to Determine how to Build a Cohesive Cross-Product Approach

  • Jinsung Choi, Head of Mobile Product Planning, LG Electronics

    • + expand

    • Where does the mobile user experience start?
    • Understanding the experience drivers and building blocks Software vs. industrial design
    • Assessing how to determine the main influencers on a product
    • Gauging where they differ/converge
    • Analysing the interplay of the UX and UI
    • Identifying when to measure user experience during a product’s development
  • 09:50

    • Understanding Customer Behaviour to Create Experience from the Top Down Rather than Bottom Up

  • Adrien Pitrat, Usability Expert, Bouygues Telecom, France

    • + expand

    • Understanding why some user experiences fail to deliver
    • Creating an effective research methodology for individual products
    • Discussing what to test and how
    • Building objectivity into the testing process
    • Overcoming challenges and gaining competitive advantage from user intelligence
  • 10:10

    • When Mobile User Experience Meets Retail User Experience

    Andrew Swartz, Managing Consultant, Serco ExperienceLab, UK
  • 10:30

    • Speaker Panel Discussion and Q&A

  • 11:00

    • Networking Break & Exhibition Visit

  • TOPIC

    • Designing and Delivering the User Experience via the Device

  • 11:45

    • Creating a Unified Consumer Service Experience across Multiple Platforms and Devices

  • Gus Desbarats, Chairman, TheAlloy, UK

    • + expand

    • Providing device form factors and UIs to enable access and control of data/content
    • Accessing and consuming content via multiple devices
    • Determining device functionality and the importance of user experience. How can this be effectively achieved?
    • Taking a holistic view to provide access across multiple platforms
  • 12:15

    • PANEL DISCUSSION: How can the Industry Effectively Monetise the User Experience via Apps, Ads and Add-ons?

    Hakim Mendjeli, Principal Manager, Apps Portfolio, Vodafone, UK
  • Peter Seaman, Director, MobileContent.co.uk, UK

    • + expand

    • Assessing how user experience relates to bottom line profit
    • Understanding the role of apps, ads and add-ons as revenue drivers
    • Building a portfolio of value-add products to enhance the mobile user experience via accessibility and ease of use
    • Creating a brand built on user experience: how is this achieved in other industries?
    • Effectively targeting content and services to the consumer
  • 13:00

    • Networking Lunch & Exhibition Visit

  • 14:00

    • Responding to Customer Need through Harnessing the Potential of Service Analytics via the Handset

  • Rob Dalgety, Marketing Director, mformation, UK

    • + expand

    • Assessing which key metrics can be obtained via the handset
    • Utilising the value of service analytics
    • Determining who owns the handset data – manufacturer, service provider, operator?
    • Discussing which services can be enhanced via user handset information to improve the overall experience
  • 14:20

    • Improving the Value-Added Service Experience through Innovative Use of Haptic Technology

  • Terence Warmbier, Director Business Development Europe, Immersion Corporation

    • + expand

    • Going beyond the graphical user interface
    • Using haptics to simplify navigation, leading to user discovery
    • Haptics as a medium to develop new and engaging value added services
    • Case study: Successfully using haptics as the differentiating factor -- Samsung’s Haptic Phone
    • Are haptics always a good thing? Negative reactions and connotations – What does this tell us about the research behind them and how they were integrated in the experience?
  • 14:40

    • Evolution from Film Noir to Technicolor Dream: The Rise of 3D Graphics on the Mobile Device

  • Tero Sarkkinen, CEO, Futuremark

    • + expand

    • 3D technology overview and its impact on user experience
    • Handset requirements for future graphic displays
    • Adding value to content via the screen
    • Graphical advantages for mobile gaming – how will the medium be enhanced?
    • Creating successful graphical interfaces for products Advertising
  • 15:00

    • Speaker Panel Discussion and Q&A

  • 15:30

    • Networking Break & Exhibition Visit

  • TOPIC

    • Understanding the Role of Software in Creating Innovative Product Offerings

  • 16:00

    • Panel Discussion: Creating the Mobile Web Browser: Which Route is Best to Create a Customer Centric User Experience of the Mobile Internet?

  • Malin Andersson, Senior UE Researcher, Wireless Samsung Design Europe
  • Madhava Enros, Lead UE designer for Fennec, Mozilla Corporation
  • Matt Edgar, Mobile Multimedia Innovation Stream, Technocentre, Orange, UK
  • Ken Johnstone, Co-founder and Products and Design Director, INQ Mobile, UK
  • Anna Chagnon, CEO, Bitstream

    • + expand

    • Assessing which value added services need to be supported via the browser
    • Gauging the user expectation of browsers and mobile web on the mobile device
    • The evolution from a pull to push approach
    • Discussing the best examples of web browsers
    • Bringing the ‘whole internet’ mobile – can this be achieved and is it expected?
  • 16:45

    • Understanding the Long-Term Role of Open Source and its Impact on User Experience Handset Strategy

  • Scott Weiss, Technology Manager, User Interface, Symbian Foundation, UK

    • + expand

    • Discussing how open source is disrupting the mobile ecosystem
    • Opportunities and threats posed by open source for the UX
    • Assessing the impact on functionality and usability via open
    • Understanding the economics of open source
    • Analysing the short and long term effects of open source on product design and innovation - migrating to open source
  • 17:05

    • Software as the Differentiating Factor in the Future of the Device UX

  • Simon Davies, MD Europe, Moblica Ltd, UK UK

    • + expand

    • Evaluating how mobile software is developing
    • The importance of the user experience in software development
    • Innovative examples of software differentiation - What makes the iPhone such a success in this area?
    • Building flexibility into software to enable personalisation
    • Generating business opportunities through software: determining the business cases
  • 17:25

    • Case Study: The Android Influence on Mobile UX

  • Cees van Dok, Executive Creative Director, Frog Design UK

    • + expand

    • Assessing whether Android is redefining the customer experience
    • The customisation effect Personalisation, differentiation, richer end user experience
    • Targeting segments through the niche approach offered by the Android platform
    • Creating a user experience on open platforms and monetising the result
    • Opportunities provided by Web 2.0 and social applications
  • 17:45

    • Speaker Panel Discussion and Q&A

  • 18:15

    • Conference Close Day 1