- 08.00
Registration and Coffee
- 08.30
- Your opportunity to get to know your peers before the start of the conference, set in a relaxed and informal atmosphere
- Barbara Ballard, President and Founder, Little Springs Design
Conference Welcome and Speed Networking
- Topic
KEYNOTE: DELIVERING AN INTUITIVE USER EXPERIENCE
- 08.45
- Leland Rechis, User Experience Designer, Google, USA
- The basic tenants of small screen mobile design still apply, no matter how advanced the phone... it still always with you and always in your pocket
- Creating a framework requires building products to test them out creating intuitive frameworks that scale to different device and OS profiles, like Android, iPhone, Nokia and Blackberry
- The tough questions that come up when deciding to go Web App, Native App or Both!
Deliver an Intuitive User Experience Across Multiple Mobile Platforms
- 09.10
- Michael von Roeder, Global Head of User Experience, Vodafone, Germany
- The role of user experience in Vodafone product development and marketing
- The importance of tapping into customers' latent needs and desires for products and services as well as their stated needs, while taking future trends and influences into account
- The challenge of applying customer insights in the development of new products and services across a complex mix of technologies, responsibilities and interests
Effectively Targeting the Customer and Delighting Them with Intuitive UIs
- 09.35
- Mirjana Spasojevic, Senior Principal Scientist, Head User Interfaces Team,, Nokia Mobile Phones, USA
- Focus on the unique characteristics of Mobile
- Think “always with you”, not just “on the o”
- Build and reinforce common ground and identity
- Enable access to what's essential, not just browsing
- Consider what emerging markets can teach us about the fundamentals of mobility
Mobile Persuasion Design Principles
- 10.00
Refreshments and Exhibition Visit
- Topic
STRATEGIES TO GAIN INSIGHT OF THE USER EXPERIENCE ANDWHAT THE USER IS DOING
- 10.30
- Abhi Naha, Chief Sales & Marketing Officer, Idem, UK
- How to design the user needs into the industrial design of handsets
- Creating the pull in demand for services, content and well designed handsets
- Fully understanding what it means to put the user first
Incorporating the Heart and Mind of the User in the Design of Mobile Handsets
- 10.55
- Is the iphone opening doors to new and very different kind applications?
- What will be the consequences?
- Is the iphone accelerating the market
Why is the iPhone regarded as a Superior Device by the Consumers?
Scott Weiss, ,Executive Director – EMEA, Human Factors International Ltd, UK- 11.20
- Ian Curson , Principal User Experience Manager, Vodafone, UK
- Cees van Dok, Executive Creative Director, Frog Design, USA
- Matthew Menz, Head of Interaction, Motorola, UK
- Ana Bravo, Lead Specialist, Handset Customisation and Usability, Telefonica, Spain
- Markus Grupp , Manager, User Experience - Applications, Rogers Wireless,
- What is a good user experience?
- Dissecting the user experience into “mini-experiences” that achieve the users experience at that time
- Building more complex experiences once comfort with the current experience has been established
- What does the user want - colour, the touch screen, the browser, the brand?
How can the Elusive “User Experience” be Achieved?
What Exactly Does the User Want From Their Phone?
- 12.05
Networking Lunch and Exhibition Visit
- Topic
THE IMPORTANCE OF STYLE, FASHION AND BRAND IN THE USER EXPERIENCE
- 13.05
- Markus Hohl , Head of Design, Own Branded Solutions, O2, UK
- Differentiation in a competitive market
- Turning insight into design
- Pushing for a good end –to-end mobile phone experience
Extending the O2 Brand onto a Handset- The O2 Cocoon Story
- 13.35
- Saverio Romeo , Research Analyst, Frost & Sullivan, UK
- Gus Desbarats , Chairman, The Alloy, UK
- Andrew Swartz , User Experience Expert, Serco Usability Services, UK
- Darrin Caddes , Vice President, Corporate Design,Plantronics, UK
- How to differentiate the mobile leading to added value and premium price
- Enabling an effective marriage between fashion, style and technology
- How to incorporate the UI with handset styling
- Addressing the challenges which fashion and styling presents to existing handset vendors
- Addressing the opportunities which handset styling presents for pure fashion brands to enter the handset market
The Importance of Fashion, Styling and Brand in the Consumer Market
- Topic
DESIGNING AND DELIVERING INNOVATIVE SERVICES TO DELIGHT THE USER
- 14.05
- Bernd Hoogkamp, Head of Global Mobile Community, TeliaSonera, Belgium
- Next mobile revolution
- The impact of IP
- Application vs access
- Future applications
- Importance of interoperability
What Categories of Innovative Services Deliver a Good User Experience?
- 14.35
- Rachel Hinman , Experience Design Director, Adaptive Path
- Comparison of the interactivity of linear (DVB-H and streaming) and nonlinear (3G on-demand and download)
- How to deliver a network agnostic and service operator branded Electronic Service Guide (ESG) - a hybrid solution to serving mobile media services
- An insight into local mobile media services and ubiquitous mobile media
Lessons from Oz: Designing for the Mobile Experience
- 15.05
Networking Afternoon Tea Break & Exhibition Visit
- 15.35
- James Body, Research Director, Truphone
- Discussing the innovative services
- How well are these services supported by the device
- How can they be suited to a good user experience?
The User Experience Revolution – How advances in technology enable a range of new applications and services and dramatically changed the user experience
- Topic
EFFECTIVELY REACHING THE NEXT GENERATION OF CONSUMERS BY ENABLING USER-GENERATED AND TARGETED CONTENT
- 16.05
- Alex Romero , Business Development Manager, Yahoo!, UK
- Mobile Internet –The barriers and triggers
- A consumer centric approach to the mobile internet
- Example Case Studies - eg Yahoo’s mobile search product onesearch, Yahoo’s mobile widget platform Yahoo Go and Yahoo’s Mobile Portal
Internet Portal and Service Provider: Delivering the best mobile internet user experience by effectively targeting the right content and services to the right customer
- 16.35
- Haim Cohen-Mintz , VP, Europe and Carrier Relationships, Vringo, UK
- The visual ringtone as a mechanism for mobile content stimulus and consumption.
- Leveraging social network content to ringtones
- Mobile Content 2.0 - Creating visual ringtones from diverse sources
- Visual ringtone sharing
- Visual ringtones channels
Content Provider: Using the Device as an Enabler for Socially Networked and User Generated Content
- 17.05


Operator
Panel
Handset Vendor
Design
UI
ISP
Content