• OperatorOperator
  • PanelPanel
  • Handset VendorHandset Vendor
  • DesignDesign
  • UIUI
  • ISPISP
  • ContentContent
  • 08.30

    • Conference Welcome and Speed Networking

  • Your opportunity to get to know your peers before the start of the conference, set in a relaxed and informal atmosphere
  • Barbara Ballard, President and Founder, Little Springs Design
  • Topic

    • KEYNOTE: DELIVERING AN INTUITIVE USER EXPERIENCE

  • 08.45

    • Deliver an Intuitive User Experience Across Multiple Mobile Platforms

  • Leland Rechis, User Experience Designer, Google, USA

    • + expand

    • The basic tenants of small screen mobile design still apply, no matter how advanced the phone... it still always with you and always in your pocket
    • Creating a framework requires building products to test them out creating intuitive frameworks that scale to different device and OS profiles, like Android, iPhone, Nokia and Blackberry
    • The tough questions that come up when deciding to go Web App, Native App or Both!
  • 09.10

    • Effectively Targeting the Customer and Delighting Them with Intuitive UIs

  • Michael von Roeder, Global Head of User Experience, Vodafone, Germany

    • + expand

    • The role of user experience in Vodafone product development and marketing
    • The importance of tapping into customers' latent needs and desires for products and services as well as their stated needs, while taking future trends and influences into account
    • The challenge of applying customer insights in the development of new products and services across a complex mix of technologies, responsibilities and interests
  • 09.35

    • Mobile Persuasion Design Principles

  • Mirjana Spasojevic, Senior Principal Scientist, Head User Interfaces Team,, Nokia Mobile Phones, USA

    • + expand

    • Focus on the unique characteristics of Mobile
    • Think “always with you”, not just “on the o”
    • Build and reinforce common ground and identity
    • Enable access to what's essential, not just browsing
    • Consider what emerging markets can teach us about the fundamentals of mobility
  • 10.00

    • Refreshments and Exhibition Visit

  • Topic

    • STRATEGIES TO GAIN INSIGHT OF THE USER EXPERIENCE ANDWHAT THE USER IS DOING

  • 10.30

    • Incorporating the Heart and Mind of the User in the Design of Mobile Handsets

  • Abhi Naha, Chief Sales & Marketing Officer, Idem, UK

    • + expand

    • How to design the user needs into the industrial design of handsets
    • Creating the pull in demand for services, content and well designed handsets
    • Fully understanding what it means to put the user first
  • 10.55

    • Why is the iPhone regarded as a Superior Device by the Consumers?

    Scott Weiss, ,Executive Director – EMEA, Human Factors International Ltd, UK

    + expand

    • Is the iphone opening doors to new and very different kind applications?
    • What will be the consequences?
    • Is the iphone accelerating the market
  • 11.20

    • How can the Elusive “User Experience” be Achieved?

    What Exactly Does the User Want From Their Phone?

  • Ian Curson , Principal User Experience Manager, Vodafone, UK
  • Cees van Dok, Executive Creative Director, Frog Design, USA
  • Matthew Menz, Head of Interaction, Motorola, UK
  • Ana Bravo, Lead Specialist, Handset Customisation and Usability, Telefonica, Spain
  • Markus Grupp , Manager, User Experience - Applications, Rogers Wireless,

    • + expand

    • What is a good user experience?
    • Dissecting the user experience into “mini-experiences” that achieve the users experience at that time
    • Building more complex experiences once comfort with the current experience has been established
    • What does the user want - colour, the touch screen, the browser, the brand?
  • 12.05

    • Networking Lunch and Exhibition Visit

  • Topic

    • THE IMPORTANCE OF STYLE, FASHION AND BRAND IN THE USER EXPERIENCE

  • 13.05

    • Extending the O2 Brand onto a Handset- The O2 Cocoon Story

  • Markus Hohl , Head of Design, Own Branded Solutions, O2, UK

    • + expand

    • Differentiation in a competitive market
    • Turning insight into design
    • Pushing for a good end –to-end mobile phone experience
  • 13.35

    • The Importance of Fashion, Styling and Brand in the Consumer Market

  • Saverio Romeo , Research Analyst, Frost & Sullivan, UK
  • Gus Desbarats , Chairman, The Alloy, UK
  • Andrew Swartz , User Experience Expert, Serco Usability Services, UK
  • Darrin Caddes , Vice President, Corporate Design,Plantronics, UK

    • + expand

    • How to differentiate the mobile leading to added value and premium price
    • Enabling an effective marriage between fashion, style and technology
    • How to incorporate the UI with handset styling
    • Addressing the challenges which fashion and styling presents to existing handset vendors
    • Addressing the opportunities which handset styling presents for pure fashion brands to enter the handset market
  • Topic

    • DESIGNING AND DELIVERING INNOVATIVE SERVICES TO DELIGHT THE USER

  • 14.05

    • What Categories of Innovative Services Deliver a Good User Experience?

  • Bernd Hoogkamp, Head of Global Mobile Community, TeliaSonera, Belgium

    • + expand

    • Next mobile revolution
    • The impact of IP
    • Application vs access
    • Future applications
    • Importance of interoperability
  • 14.35

    • Lessons from Oz: Designing for the Mobile Experience

  • Rachel Hinman , Experience Design Director, Adaptive Path

    • + expand

    • Comparison of the interactivity of linear (DVB-H and streaming) and nonlinear (3G on-demand and download)
    • How to deliver a network agnostic and service operator branded Electronic Service Guide (ESG) - a hybrid solution to serving mobile media services
    • An insight into local mobile media services and ubiquitous mobile media
  • 15.05

    • Networking Afternoon Tea Break & Exhibition Visit

  • 15.35

    • The User Experience Revolution – How advances in technology enable a range of new applications and services and dramatically changed the user experience

  • James Body, Research Director, Truphone

    • + expand

    • Discussing the innovative services
    • How well are these services supported by the device
    • How can they be suited to a good user experience?
  • Topic

    • EFFECTIVELY REACHING THE NEXT GENERATION OF CONSUMERS BY ENABLING USER-GENERATED AND TARGETED CONTENT

  • 16.05

    • Internet Portal and Service Provider: Delivering the best mobile internet user experience by effectively targeting the right content and services to the right customer

  • Alex Romero , Business Development Manager, Yahoo!, UK

    • + expand

    • Mobile Internet –The barriers and triggers
    • A consumer centric approach to the mobile internet
    • Example Case Studies - eg Yahoo’s mobile search product onesearch, Yahoo’s mobile widget platform Yahoo Go and Yahoo’s Mobile Portal
  • 16.35

    • Content Provider: Using the Device as an Enabler for Socially Networked and User Generated Content

  • Haim Cohen-Mintz , VP, Europe and Carrier Relationships, Vringo, UK

    • + expand

    • The visual ringtone as a mechanism for mobile content stimulus and consumption.
    • Leveraging social network content to ringtones
    • Mobile Content 2.0 - Creating visual ringtones from diverse sources
    • Visual ringtone sharing
    • Visual ringtones channels
  • 17.05

    • End of Day One